The Information Commissioner’s Office (ICO) has issued a new code of practice giving guidance to businesses and other organisations that collect personal information, to enable them to comply with best practice when issuing notices to their customers and users on their use of private information under the Data Protection Act.
The core principle of the code of practice is that individuals should be given as much control as is possible over how their personal information is used and disclosed. This means providing them with clear information on how their personal data is used and seeking their consent where appropriate.
The code of practice stresses that customers should be given a clear opportunity to opt in or out of receiving marketing material and should be made aware in clear language of their rights in regard to the use of their personal data.
The code of practice can be accessed on the ICO’s website.
New Privacy Notice Guidance
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